If you must have a philosophy, I suppose ours would be to embrace all philosophies. We don’t ascribe to a particular way of doing things. Perhaps we would describe it as organized chaos. Great ideas can come from anyone, at any place, at any time. Our environment promotes diversion and distraction to avoid complacency and conformity.
We take fact and fiction and use them to figure out a means to an end. And although we are all focused on our destination, we also make the journey pleasant.
There’s a saying that creative without purpose is called art, creative with purpose is called advertising. Everything we do has a purpose. To drive traffic to a website. To make a phone ring. To drive purchase intent.
Our purpose is to devise ways for our clients to make sure that their messages are heard, loud and clear. Big Bark Advertising!