Think things up, then think them through.

Think before you speak? Not at Big Bark. Our Bark Out Loud™ discovery and brainstorming methodology encourages open-mindedness and unfiltered thinking.

Brainstorming is a lateral thinking process. It asks that people come up with ideas and thoughts that seem at first to be a bit shocking or crazy. You can then change and improve them into ideas that are useful, and often stunningly original.

During brainstorming there is no criticism of ideas. You open up possibilities and break down wrong assumptions about the limits of the problem. Judgments and analysis stunt idea generation.

The discovery phase of Bark Out Loud™ provides the fodder for ideas.

Who do you think you are?
What do others think of you?
How would you like to be thought of?

The brainstorming phase of Bark Out Loud™ provides direction for brand positioning.

The value proposition.
The look, feel and voice.
The expectation of experience.