Shouting doesn’t matter when no one is listening.

Media habits. Media trends. Media analysis. With media costs so high, this is one area where there is no room for error. You better be in the right place at the right time if you
want results. Media is engaged early on in campaign development. It’s critical to know
how an audience wants to receive information before making recommendations on tactics. Navigating the media landscape takes experience and cunning. It takes a media executive who knows a thing, or two.

Jennifer: She knows how to get people's attention. She can bend media to
her will. She can squeeze a dollar out of a dime. Ouch!